The dDaniel Marketing Analysis Long Sheet is like nothing you have ever seen. This annual marketing pro forma analyzes every zip code in every county you represent. It sets the cadence for the entire year, dictating media, rates, month-by-month spends, and sales goals. Everything from the correct amount to spend per media, down to the number of sales people and install teams needed, is answered in the Long Sheet. It has immense value just in peace of mind alone.